This might be a surprise to some advanced adblocking users, but there are people who have never blocked ads or who have never heard about adblocking on mobile. While in some countries, adblock penetration is quite high, there places where adblockers are not widely used,...
Japanese mobile users like to be entertained online, but they hate seeing ads on the websites. They say that mobile ads on those websites are annoying and distracting. Moreover, often advertising blocks pages and people are not able to see the content. That's when mobile...
A recent study by University of California, Riverside, and University of Iowa reveals that 30.5% of Alexa top 10K websites use anti-adblock scripts to detect adblock users. You might be surprised by such a great number. The thing is that not all the websites "show"...
A majority of the British mobile adblocking users believe that online publishers should make money by providing paid content rather than by showing ads. Most British adblock users realize that to provide high-quality content, publishers need to make money. And a better way to do it...
Most American mobile adblock users realize that to provide high-quality content, publishers need to make money. 43,3% of the surveyed respondents answered that a better way to do it is by making content only available to users that pay, while almost 57% believe that ads...
In the last few years, adblock has been one of the most hotly discussed topics in the digital media industry. Publishers who rely heavily on advertising for their revenues see the threat and are trying to fight it in different ways. Adblock wall seemed like...
As of December 2016, 615 million devices worldwide were blocking online ads. Of these, 62% were mobile phones and tablets. The numbers are immense and growing. Why do users install adblocking services? Find out in this post. According to PageFair's research, the top 3 reasons to...