Release Date: 19 January 2025
UC Riverside aur University of Iowa ki ek recent study batati hai ki Alexa ki top 10,000 websites mein se 30.5% sites anti-adblocking scripts use karti hain taaki wo ad-block users ko detect kar sakein. Ye number shayad aapko surprise kar de. Problem ye hai ki sabhi websites "show" nahi karti ki wo anti-adblocking scripts use kar rahi hain. Halanki kuch websites ad-block walls ya paywalls ke through content block kar deti hain, lekin doosri sites chupchap (stealthily) anti-adblockers use karti hain—wo ad blocker detect karti hain aur phir ads switch kar deti hain ya backend servers ko stats report karti hain.
Researchers ka kehna hai ki unke results dikhate hain ki anti-adblockers ka use pehle ki reports se kahin zyada common hai. Unki detection rates pichli studies ke mukable lagbhag 5 se 52 guna (times) zyada thi. Researchers ne manually 1000 websites check ki, aur paya ki unme se 66 sites par clear warnings (chetawani) thi, jabki 934 sites par nahi thi—ye sach mein ek bahut bada difference hai.
Study mein paya gaya ki News media websites par anti-adblockers use karne ke chances zyada hain, kyunki ads in publications ke revenue ka main source hote hain. Survey ye bhi dikhata hai ki zyadatar websites anti-adblocking functions ko professional third-party service providers ko outsource kar deti hain.
Research team ne un techniques ka bhi khulasa kiya jo ad-blocker detection success rate badhane ke liye use hoti hain. Inme se ek method ko "Honeypots" (bait/chaara) kaha jata hai. Honeypots wo elements, images ya scripts hote hain jo monitor aur store kiye jate hain. Ye saari information use ki jati hai ye samajhne ke liye ki ads kaise filter ho rahe hain.
Kuch scripts "Pixel" technology use karte hain, jo ek chhota image load karta hai aur phir browser mein ek cookie set kar deta hai taaki future mein cross-domain ad retargeting ki ja sake. Is technique se publishers ye sure karte hain ki ads sirf unhi users ko dikhaye jayein jo pehle unki site par aaye the. Pixel ke URL path mein aksar ad-related keywords hote hain, isliye ise ad-blockers detect karne ke liye "bait" ki tarah use kiya ja sakta hai. Zyadatar aise scripts chupchap ad-blocking behavior ko report bhi karte hain.
Researchers expect karte hain ki ad-blockers aur anti-adblockers ke beech ye technical battle aur badhegi. Is chalti hui ladai mein, ek reliable aur dedicated Free Adblocker Browser use karna aur bhi important ho gaya hai. Aise browsers lagatar update hote rehte hain taaki wo anti-adblocking scripts ko bypass kar sakein, aur users ko smooth, ad-free experience ke saath privacy aur fast page loading speed bhi mile. Jo users intrusive ads aur detection tactics se bachna chahte hain, unke liye ek powerful Free Adblocker Browser definitely ek efficient aur easy solution hai.